TUNE IN FOR OUR NEW SHOW ON FRIDAY NIGHTS!
1. FREQUENCY. With newspaper advertising, you get one or two ads per week. Industry standards say, most newspaper readers spend a total of 10 minutes scanning a newspaper. Will your ad be seen or even read? When you advertise with radio frequency, your ad can be played many times during ONE DAY and even more during the week! According to the Radio Advertising Bureau, a message has to be read or heard more than six times before it makes an impression on the viewer or reader. GET MAXIMUM FREQUENCY WITH RADIO ADVERTISING!
2. VALUE. Again, comparing radio advertising to newspapers. If you spend $200 on a 2x4 ad in a local paper, you get about 50-100 words and a nice headline and logo and your phone number and maybe your website if your savy. And that ad would run maybe one week in one or two local papers reaching about 4,000 actual readers. That same $200 could get you A MONTH OF ADVERTISING* ON WSLM REACHING 18 COUNTIES IN SOUTH CENTRAL INDIANA. YOU'LL BE REACHING MORE THAN 600,000 POTENTIAL LISTENERS AND INCREASING BOTH THE FREQUENCY AND REACH OF YOUR MESSAGE!
3. REACH. Local papers are sold primarily in Salem, Pekin and Campbellsburg. Maybe Hardinsburg. Radio waves don't have to be distributed in plastic boxes or in convenience stores. In fact, Radio Waves are free! Everybody has a radio in their car, truck, tractor or home! And Radio Waves Don't Stop At County Lines! WSLM reaches 18 Counties in South Central Indiana! WHY PAY MORE FOR LESS? Doesn't make sense to us either?
4. TRAFFIC. We want to help you build traffic to your business. WSLM RADIO can do that with a targeted ad campaign and professionally written copy that is geared towards creating ACTION-ORIENTED ADVERTISING that will get people in your door not just from Salem and Washington County, but from 17 OTHER COUNTIES IN OUR COVERAGE AREA!
5. EXPERIENCE. We've been in broadcasting for 57 years! WSLM 1220 AM came on the air in 1953 and WSLM FM first hit the airwaves in 1962. Combine that with starting the FIRST CABLE TV STATION IN SALEM IN 1975 and Salem's FIRST BROADCAST TV STATION in 1994 and you've got TOTAL MEDIA COVERAGE! We'll also give you the chance to advertise on our new website as part of your ad package! We'll link to your site or enter a small business listing FREE!
Now you're ready to contact WSLM and ask for an advertising quote! Call 812.883.5750 or send us an email at email@example.com!
"I get more impact out of advertising on WSLM than I do with local newspapers."
DISCOUNT WEST, SALEM
"We get instant feedback and outstanding sales by using CALL-IN CONTESTS and Promotions with WSLM. Becky helps us achieve our sales goals very easily with radio advertising."
MANAGER, SALEM PAPA JOHN'S PIZZA
"I had run some commercials to promote my construction business and soon had to call and stop them for awhile because I was getting too busy! I got more than my money's worth with WSLM Radio advertising."
SCOTT APPLEGATE CONSTRUCTION